Challenge – the marketing guru who launched AXE in America wanted a home based consultant operation

Solution – co-writing ‘The Story of Axe’ as an e-published book; launch as one of the leaders in the ‘consumer obsession’ marketing drive; establish online as well as onsite products for client

Result – Offering Products: New Product Innovation; Project Management Support; Training;

BPF – Client controlled pace and dominance in niche marketing field