Challenge – create a site for people with a passion to follow that passion and create an online presence/business/expertise.

Solution – create iconoclastic site with ‘user’s voice’ tools to encourage ‘regular people’ to follow their dreams and create their internet presence

Results – consistent and loyal traffic; favorite visiting site from other web designers

BPF – soon to add a ‘turnkey’ proponent for ‘instant expert’ sites available as a user friendly design package