Challenge – turn the single consultant driven web company into a ‘contender’ against established, contemporary web consultant firms

Solution – capitalize on the agenda of a ‘web business revolution’; create and market the ‘Leverage the Web’ manifesto; Newsletter; blog

Results – Top listings on The Toilet Paper Entrepreneur Ratings in weeks (#111, then #78, next ?)

BPF – Recognized leader in the online software consulting industry; guest columnist on several web-azines