James M. Lynch is an entrepreneur, author, columnist, coach and 'CPO for hire'. As a Chief Potential Officer he believes that a fully engaged and passionate workforce won’t happen on its own; it needs nurturing and care. Whether working with CEOs or solopreneurs the work starts with the culture and the full potential of the organization can be realized.

With a background in teaching, directing and producing for theatre, Lynch draws on models he’s mastered in performance, combined with consulting work for Fortune 100 companies and 10 years as General Manager and later Chief Training Officer of a regional allied health company that he was a driving force in growing 500% to the recognized industry leader. Lynch is active in his local community and is a regular contributor on both business and lifestyle to several online sources, including The Huffington Post and E-Zine.

In October, 2009, Lynch launched his latest endeavor with the help of the BPF team, Do It Yourself Life Coach. The site provides free do it yourself life coaching guided through tools, courses and community and can help members achieve breakthroughs in many life areas such as Work, Money, Life, Love, Health and Spirituality.